STRATEGIC MARKETING COMMUNICATIONS

CASE STUDY THREE

1st STAGE THEATER, REGIONAL THEATER BRANDING

1st Stage was created in 2008 by a former drama school teacher to “create a home for young local artists to launch and nurture their professional theater careers, and provide the community with some wonderful theater experiences.”

Very impressed with this theater’s vision, Harris Design signed on to assist (pro bono) in their creative process through a branding system that includes:

• Website design, with scheduling details, critical reviews, and other information updated daily

• Bi-yearly Fundraising appeals

• Show graphics for all the productions

• Promotional mailings for the productions

• Annual season mailers to solicit subscriptions, ticket sales, and donations

• Annual Gala invitations

1st Stage is still going strong and has achieved a professional reputation in the highly competitive Washington, DC theater community.